PCSOFT Blog

PCSOFT has been serving the Smeaton Grange area since 2005, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Don’t Let Your Guard Down on Social Media

Don’t Let Your Guard Down on Social Media

Cybersecurity has many facets, but one of the most overlooked is social media. Hackers frequently use social engineering tactics to target users through their favorite social media platforms. If you’re not observant enough, you could put your business at risk by accepting the wrong friend request or clicking the wrong link. To help you and your employees keep security high on the priority list, we have put together the following tips.

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Is Social Media Causing Productivity to Drop?

Is Social Media Causing Productivity to Drop?

Productivity plays an important role in the business environment, but no employee is productive 100 percent of the time. No matter how disciplined an employee is, they will eventually succumb to the black hole that is social media. How can you keep your employees from wasting too much time on social media while also acknowledging that they too are human beings in need of breaks every now and then? What strikes a good balance?

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4 Ways to Keep Yourself Safe on Social Media

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It’s a well-known fact that successful businesses and influencers in any chosen industry utilize social media to an extent, whether it’s Facebook, Twitter, LinkedIn, Tik Tok, Instagram, or otherwise. All that said, however, in this connected world, one has to be aware of how this connection can influence cybersecurity. What are some ways you can keep yourself safe while using social media for either your business or your personal brand?

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Why Online Speech Isn’t (Usually) a Free Speech Issue

Why Online Speech Isn’t (Usually) a Free Speech Issue

It is undeniable that technology has become ingrained into our workplaces, and perhaps even more so into our daily lives—particularly considering the events of the past few years. This is likely why it is so surprising when a large tech company bans a user for some activity on their platform.

With all that is happening today, this surprise has largely turned into outrage over whether or not these companies can really ban people over what they share on the platform. Let’s go over the situation to try and glean from it some answers.

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Tip of the Week: How to Make Social Media a Little Less Political

Tip of the Week: How to Make Social Media a Little Less Political

Social media platforms have proven their worth as a communication tool and advertising platform… something that many political campaigns are embracing with an election looming. As a result, many people have found their feeds cluttered with campaign ads. The thing is, the ads aren’t always welcomed on a platform that many use to keep up with friends and family—even less so if the content doesn’t align to their political views.

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The Value Social Media Has for Your Business Today

The Value Social Media Has for Your Business Today

With so many businesses experiencing drastic changes with continued social distancing recommendations and suspended operations, it is important that one of the most critical groups associated with any business remains in the loop: its clients and customers. Therefore, it makes sense to do so using a tool that is readily available (and that most people use): social media.

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Social Media Scams and Everything You Should Know

Social Media Scams and Everything You Should Know

Social media has overtaken both the professional and personal aspects of online communication and connection, and while it might provide a considerable boon for both, it increases the odds of being contacted by scams and other malicious attempts. The best way to make sure you don’t fall prey to a scam is to remain vigilant. Today we’ll discuss the various scams that are created for use with social media.

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How to Successfully Manage Your Reputation

How to Successfully Manage Your Reputation

In the business world, it’s easy to step on someone’s toes without realizing it until it’s too late. Nowhere is this more true than with anyone you provide goods or services. Managing your online reputation is especially important, as anyone could get on their social media accounts and slander your organization or write up a bad review of their experiences. We’ll show you how to mitigate the damage done.

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Tip of the Week: How to Block Annoyances from Facebook

Tip of the Week: How to Block Annoyances from Facebook

Facebook is a great tool to connect with people in both your personal and professional life, but having a business page on Facebook can attract a lot of attention--and it’s not necessarily wanted in certain cases. For example, what if someone started slinging expletives at your page without your consent? This doesn’t just hurt your feelings; it makes you look bad. This week’s tip is dedicated to blocking unwanted content on your Facebook page.

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Social Media Pros and Cons

Social Media Pros and Cons

As a technology, social media has been a revelation for individuals and businesses, alike. From a technology management perspective, it also has produced a lot of wasted man-hours over that time. Today, we will look at the pros and cons of social media for the small and medium-sized business, and how to get so the use of it is a net-positive position for your company.

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A Look at Facebook’s Ongoing Data Troubles

A Look at Facebook’s Ongoing Data Troubles

Facebook has had a lot of pressure on it over the past few years. After taking the company public in 2012, the world’s most popular social network went on to make several high-profile acquisitions (Oculus, Instagram, etc.) to solidify their position in the market. As a result the company has a lot of responsibility to protect the immense amount of data that it takes in. This has opened up the tech giant to be heavily maligned in the media over the past year.

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Technology Basics: Social Media

Technology Basics: Social Media

Social media is a big part of just about anyone’s online presence nowadays, whether it’s a personal profile or a business page filled with contact information. While the various uses for social media will differ depending on who’s actually using it, it’s not stretching the imagination to think of social media as an extension of either oneself or one’s business. With this, however, comes a need to understand the security ramifications of its reckless use, as well as how it can influence your organization’s reputation.

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The CLOUD Act Explained

The CLOUD Act Explained

Another eleventh-hour spending bill passed through the U.S. Congress and was signed into law on March 23, 2018. This time, however, there was a certain earmark that may work to erode individual privacy protection around the globe. The new law, called the Clarifying Lawful Overseas Use of Data (or CLOUD) Act, amends the Stored Communications Act of 1986 and gives unelected American officials extensive powers over global digital privacy rights.

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Social Media is Spurring Business Growth

Social Media is Spurring Business Growth

Social media has an interesting place in the business world, sitting somewhere between incredibly helpful and downright dangerous for your organization. It’s important that you consider how your business is affected by social media so that you can both leverage it to your advantage and minimize the risks associated with it.


Many of the popular social media platforms are being used in the world of business, including Facebook, Twitter, LinkedIn, YouTube, and even other apps like Snapchat and Instagram--all of which have their own distinct uses. However, they all have considerable benefits and risks that extend beyond the individual platforms. Here are some of the benefits that social media can pose for your organization.

The Benefits
The primary benefit associated with social media is right in the name--it’s social. You provide your business with exposure across the Internet, meaning that your organization is being seen by prospective clients. On the other hand, you’re also being seen by competitors, who might choose to use the information that they see as a blueprint toward one-upping your organization’s outreach efforts. Either way, the point stands that you’re connecting with potential buyers or customers, which is a valuable way to make your organization known.

The Risks
Despite the benefits, there are many risks associated with social media networks. Among the most important are security and productivity, both of which could derail operations as you know them.

  • Security: When you sign your organization up for a social media network, you’re providing another outlet for a hacking attack. If your business has a website, you’re aware of the online threats that could pose a threat for your business. Many of the same threats, including password and username theft, can become a problem for organizations that aren’t careful. Even spam can be an issue, as you might be dealing with suspicious messages from “interested buyers.” The best way to stay safe while using social media for business purposes is to understand best practices. Don’t accept connections to suspicious individuals or organizations, and ensure that any passwords or usernames are as complex as can be.
  • Productivity: In regards to employee productivity, your organization could face down a considerable loss of work quality or quantity as a result of personal social media use during work hours. What this means is that your employees might be too busy browsing cat videos or sharing memes with each other to focus on their work. Of course, this doesn’t necessarily apply to all of your hard-working employees, but all it takes is a few to ruin a good thing for everyone. Therefore, you need to take measures to keep employees from wasting time on social media when they are supposed to be working.

A content filtering solution as part of a Unified Threat Management (UTM) solution can keep employees from wasting time on social media or potentially dangerous websites on a per-user basis. This can keep problem employees from visiting these sites while also maintaining access for your marketing team and employees who can manage the access properly. To learn more, reach out to PCSOFT at 02 98730080.

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It’s 2017 and Automation is the Name of the Game

It’s 2017 and Automation is the Name of the Game

How can you use automation technology to leverage profitability and efficiency for your business? Whereas in the past, automating your company’s day-to-day processes seemed out of reach for SMBs, today’s automation technologies are easily accessible. To help you get started with automating crucial aspects of your business, we recommend looking into these three technologies.

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Is Social Media a Problem in Your Office?

Is Social Media a Problem in Your Office?

Social media is so popular that it feels like almost everybody uses it. If you’ve ever thought this, then a new study by communications agency We Are Flint confirms this suspicion. While there are several benefits to having more people connected via social media, the popularity of the technology can make it challenging to keep your employees on task.


In the study, it was found that a whopping 84 percent of adults use social media, and two-thirds of these users take advantage of social media on a daily basis. Other statistics from the study are equally eye-opening:

  • YouTube is the most commonly used social media site at 85 percent, while Facebook trails it at 78 percent.
  • As for daily uses, people use Facebook (59 percent), WhatsApp (28 percent), and YouTube (27 percent) most commonly.
  • Young people (18-29 years old) still use mostly Facebook and YouTube at 92 percent and 96 percent accordingly.

Anybody familiar with the social media phenomenon shouldn’t be surprised by these figures. Although, what’s alarming are the results of a survey by People Per Hour where it was found just how much time people spend using social media--while at work!

  • Five percent of men and 11 percent of women spend over 45 minutes of every hour using social media sites while in the workplace.
  • 54 percent of workers post Facebook updates from the office.
  • Meanwhile, only five percent of workers have ever received warnings regarding their use of social media at work.

Is this employee abuse of social media a problem in your office? You may not think it is, but these statistics say otherwise. At the very least, this should be an issue that you’re aware of. Also, if you have good reason to suspect that it’s a problem, then you should address it with your staff so they know your feelings about social media.

As far as how much time is too much time for an employee to spend on social media while at work, that is a figure for you to set as the business owner. It’s important to keep in mind that some positions may require the use of social media, like when it comes to marketing. Also, some workers may be skilled at managing their social media use in such a way that it doesn’t interfere with their work (and it may even enhance their productivity), while social media may be problematic in the hands of other employees that lack self-control.

To get a handle on social media use in your office, we recommend a content filtering solution that allows you to block problematic social media websites, like Facebook, Twitter, YouTube, etc. Plus, the advantage of an enterprise-level content filtering solution is that you can set it to block specific users from accessing specific websites. This way, you can block social media access from the employees who are abusing the privilege, while allowing other workers to access it that need it for their job, or have proven to be responsible in how they use social media while at work.

Looking beyond the social media problem, a content filtering solution blocks problematic websites that are known security threats. Essentially, every workplace where employees access the Internet needs a content filtering solution in order to keep the company both safe and productive. To learn more about what content filtering can do for your business, call PCSOFT today at 02 98730080.

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Why You Need to Be Cautious About How Your Company Approaches Social Media

Why You Need to Be Cautious About How Your Company Approaches Social Media

Social Media allows businesses to share their brand with the outside world in entirely new ways. While the benefit of social media is that everyone and their mother is on it, the problem with social media is that everyone and their mother is on it. People put all sorts of information on their accounts, which translates into a major security risk in the form of targeted phishing attacks.

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The Internet Has a Field Day When AOL’s CEO Gets Hacked

The Internet Has a Field Day When AOL’s CEO Gets Hacked

If you’re the CEO of a mass media organization, you should know intimately well how brutal a hacking attack could be for your reputation. This happened to Tim Armstrong, the CEO of AOL. His Twitter account was posting 20 spam-filled tweets every second. As you can imagine, this is a problem for any business that wants to take itself seriously.

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Tip of the Week: Prevent These 5 Popular Mobile Apps From Draining Your Data Plan

Tip of the Week: Prevent These 5 Popular Mobile Apps From Draining Your Data Plan

More often than not, when you’re using your smartphone for streaming media, you want to use your Wi-Fi rather than your mobile data connection. This helps to keep what are known as data hogs (applications that use a significant portion of your monthly allotted data) from breaking your budget and causing overage charges. Here’s how you can limit the damage done to your data consumption by your favorite smartphone apps.

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Could You Go 99 Days Without Social Media?

b2ap3_thumbnail_lifi_400.jpgEmployees who are addicted to social media is a problem for modern businesses. Despite the professional networking benefits of social media, it can be a major distraction and time-waster. Before you lock down all social media websites on your network, you should first try to understand why humans have such a hard time leaving social media alone.

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PCSOFT
Unit 2/8 Gallipoli Street
Smeaton Grange, NSW 2567